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Partnerships Playbook Credo

Talent, innovation, and place are interdependent. 

// Put simply, focusing only on technology transfer or entrepreneurship, or education and workforce issues, or community relations, inhibits success. Only by linking and leveraging assets across these domains can institutions and their partners realize sustained impact.


Impact happens through collective effort and collaboration. 

// Despite the generally accepted truth that sustained change requires extensive cross-sector collaboration and alignment, most institutions and organizations are still focused on discrete programs and activities. We are focused on inter-connectedness and coordination.


Action and agility are the best of all best practices. 

// Planning is important, but it shouldn’t get in the way of doing. The best approach to planning is trying something, assessing, iterating, and moving forward. Plans are rarely implemented as laid out. Leaders and their plans need to be flexible, adaptable, agile.


Measurement is for improvement first, accountability second. 

// Standards, metrics, assessment, and a slew of other analytic policies and processes have been adopted, largely in the name of accountability. Being accountable to stakeholders is important, but will likely be meaningless without the use of metrics and indicators as tools for reflection, planning, and improvement.


Inclusive economies are strong economies. 

// The public purpose that colleges and universities serve demands attention to wealth building for whole communities and regions, not just for a few businesses and entrepreneurs. Our approach supports higher education engagement in innovation and entrepreneurship that leads to social prosperity.


Mutual benefit and reciprocity sustain partnerships. 

// Partnerships must be undertaken in the spirit of benefiting all partners. Partnerships are an exchange of knowledge and assets, not one party transferring these to others.



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My friends at @eXtension4U are looking for a leader for partnerships and development. This is a great organization, and the job is a virtual be-anywhere position. Is this your next career move? Check it out--

Great line-up of guests for the #PartnershipsPlaybook webinar series this fall! Register to join these experts to talk about developing and sustaining university-community and -industry partnerships! First webinar, on partnership strategy, is on 9/25.

Next spring @UEDAorg and I will introduce "web workshops," long-form webinars that you can use for a local event--invite your team or even a large group! Join me on August 29 for a free webinar--an intro to web workshops and how to host an event.

Thank you, @ktaustralia and @resimpacademy for inviting me to participate in the #researchimpactsummit! Friends, you won't want to miss this free online event on October 21 and 22--great lineup of speakers on #researchimpact. Register at

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